Fire & Ice Branding

Haiku Branding
May 27, 2017
Experience
May 24, 2017

Fire & Ice Branding

FIRE & ICE // OPPOSITES ATTRACT

Branding Design: Logo, interior graphics, packaging, signage

This logo for a fast food restaurant that serves shaved ice and pizza cones is a literal interpretation of the name using graphic symbols and typography in various configurations. The branding design we created includes a logo with a circular version, a straight version, and a version for the wall graphic.

  • brand identity

The circular logo was easily adapted to make a sticker for packaging

logo design
packaging design

A special linear version of the logo was used for interior signage combined with menu and food photos.

branding design
logo design

We created a linear version of the circular logo for the exterior signage.

branding design